Promotional pens are everywhere and still are an effective product for promotional brand marketing.

Businesses of all sizes still use promotional pens an advertising tool. Why? Because we all need a pen at some point.

They should be used as a promotional tool to generate brand awareness. But how do you decide on and order pens?

1. Plan your promotional pens in advance

Planning ahead will maximise choices. If you decide to order pens which are too complex to print, or you need large quantities of pens, allow more time. Consider all the options. Consider the lead-times, you do not want to be left without promotional pens during an important event.

2. What is your target audience and purpose?

You need to consider carefully your target audience and what do you want to achieve. It is important to differentiate. Plastic pens, for instance, can be purchased in bulk. They are great for conferences giveaways and will help to build brand awareness. Pens are a great tool to keep your brand in people’s mind. It is important to differentiate

Metal pens are recommended for important events such as sales presentations or meetings.

Pens that come in a box are especially recommended for important clients and/or important meetings.

3. Which pen?

Pens come in many different colour, styles, and shapes. But remember, the branding area is very important. You need to make sure that you have at least your logo, phone number, and your email address. Consider the user of your promotional pen. For example, if your audience is tech savvy, you may want to give them a stylus to use with touch-screens.  The main goal is that your pen is used again and again.

4. Call to action

This the most important part. How should recipients contact you? As mentioned above, you should include at least your logo, phone number, and your email address. But for some campaigns, you may want to include your website and a QR code.

Check our range of promotional pens now.

Promotional corporate gifts can be any product from pens and office supplies to usb keys and drinking bottles that contain your company’s logo and name on them. Here are 9 ways in which giving these promotional products as corporate gifts can benefit your business.

By giving these corporate gifts you can:

1. Develop your B2B relationships

Companies are comprised of people, and people just love receiving gifts. They are also more likely to pay attention when receiving a gift. If the promotional product you give can be used frequently in an office environment. It will remind that office of your helpfulness and good will. This can go a long way when developing relationships with current and prospective clients.

2. Raise your brand’s awareness

Using promotional material as corporate gifts quite literally puts your name out there. By distributing gifts with your business name, logo and contact information, you are spreading awareness of your company. By receiving something free from your company, they associate with the gift and in turn, your company, positively.

3. Save your business money

Corporate gifts are an incredibly cost-effective method of advertising. As they are usually retained and used quite frequently, the cost per impression is minimal compared to other forms of mass media or targeted advertising.

4. Maintain customer loyalty

Customers who receive corporate gifts are more likely to give you repeat business. It also enforces the partnership link between your business stakeholders. Giving corporate gifts reminds the receiver that their business is important to you. This is a positive feeling that increases loyalty.

5. Improve customer image and perception

By receiving a gift, you develop a positive perception of the giver. The idea of giving is associated with goodwill. By giving corporate gifts to your stakeholders and prospective clients, you improve your company’s image and increase positive perceptions.

6. Generate more leads

By distributing your company’s logo, name and contact details on corporate gifts, you increase awareness, interest and curiosity in your business. You can use gifts as an incentive to capture email addresses or sign up for free trials. Customers are much more receptive to a company that gives them free gifts.

7. Generate more referrals

Your customers are very useful in generating new leads. By asking them to provide referrals, you can capitalise upon their vast connections. You can use promotional products to encourage lead generation. Offer them as incentives to gain these referrals.

8. Increase sales

Customers who receive corporate gifts are more likely to spend more on products and services from the company that gave it. Sales will also naturally increase in accordance with increased goodwill and brand awareness. Customers feel they get more value for money or are highly valued will buy more from your company.

9. Develop employee relations

By giving gifts to your staff, you can improve the attitudes of your employees. By rewarding them for good work with company branded gifts, it reminds them of how valued they are to the company. It motivates staff to win these awards and increases production. You can also reinforce a company’s ethos or slogan through repetition on promotional products.

Promotional corporate gifts are a cost effective and dependable way to give your company advantages in the business world.

No matter what industry you’re in, it’s a good idea to incorporate promotional gifts into your marketing strategy.